A towel with your name on it works harder than a plain one. It carries a hotel's identity into every room, turns a gym towel into a moving advertisement, and makes a retail range recognisably yours. There are two established ways to put a brand on a terry towel: embroidery and jacquard weaving. They look different, cost differently, and suit different orders.

Embroidery: stitched onto the finished towel

Embroidery is added after the towel is woven. A machine stitches the logo or name in coloured thread onto the towel, usually on the flat border or just above it.

Where it works well

• Logos, crests, monograms, and short names.
• Multi-colour designs, since each colour is simply a different thread.
• Smaller and medium quantities, because the towel itself is standard and only the stitching is custom.
• Programmes with several versions, such as different property names on the same towel.

What to keep in mind

• Very fine detail and tiny lettering can be lost on a looped terry surface. A flat border gives a cleaner result.
• Large, dense embroidery makes the area stiff and can pucker after washing.
• The back of the embroidery is visible on the reverse of the towel.

Jacquard: woven into the towel

In jacquard weaving the design is created on the loom. The pattern, name, or logo is formed by the yarns themselves as the towel is woven, either in the border or across the body of the towel.

Where it works well

• Names and logos woven into the border for a refined, integrated look.
• All-over patterns and large designs that would be too heavy as embroidery.
• Larger volumes, where the design work at the loom is spread over many pieces.
• Towels that face heavy laundering, since there is no added thread to fray or loosen.

What to keep in mind

• The design is part of the weaving, so it must be finalised before production starts. It cannot be changed afterwards.
• Colour choices follow the yarns used in the towel, so designs are typically one or two colours, or tone-on-tone.
• Set-up effort makes jacquard less economical for very small runs.

Side by side

• Look: embroidery is raised and bold. Jacquard is flat, subtle, and part of the fabric.
• Colours: embroidery handles many colours. Jacquard is usually limited to the towel's yarn colours.
• Quantity: embroidery suits small to medium runs. Jacquard suits larger runs.
• Flexibility: embroidery can vary from batch to batch. Jacquard is fixed once weaving begins.
• Durability: both last well when done properly. Jacquard has no surface thread to wear.

How to choose

Start with three questions. How many towels do you need? How detailed and how colourful is your logo? What impression should the towel give, bold or understated? A boutique hotel with a detailed crest and a modest quantity will often choose embroidery. A hotel group or retail brand ordering at volume, wanting its name woven elegantly into the border, will often choose jacquard. Some buyers use both: a jacquard border on bath towels and embroidery on smaller pieces.

What to send your supplier

• The logo as vector artwork.
• The size you want it to appear, and where on the towel.
• Colour references for thread or yarn.
• Quantity per towel type.

Always approve a branded sample before bulk production. It is the only reliable way to judge how the design sits on real terry.

Mansa Exim International brands towels by both logo embroidery and jacquard weaving. See our custom and private-label towels, or share your artwork and we will advise on the right method for your order.